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Cash buyer vs estate agent

Written and reviewed by Kris McClory, Head of PurchasesLast reviewed 6 August 2026

A cash buyer completes in as little as 7 days at 75 to 80% of market value, with no fees and no chain. An estate agent sale usually takes 4 to 6 months and can net closer to full value, but carries fees, viewings, and a real chance the sale falls through before completion.

Estate agent window display of property cards seen from the pavement
Estate agent window display of property cards seen from the pavement

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What is the difference between a cash house sale and an estate agent sale?

A cash sale is a direct purchase by a buyer who already has the funds, so there is nothing to wait for beyond survey and legal work. An estate agent sale means marketing the property on the open market, waiting for a buyer to be found, and then waiting again while that buyer arranges a mortgage, surveys the property, and works through any chain above or below you.

How do they compare across the things that matter?

General comparison, actual figures vary by property and local market
General comparison, actual figures vary by property and local market
Cash buyerEstate agent
Typical timescale7 to 28 days4 to 6 months, longer with a chain
Price achieved75 to 80% of independently assessed market valueAsking price or near it, if it sells first time
FeesNone, we pay your legal fees1 to 2% commission plus your own legal fees
Chain riskNone, direct cash purchaseYou are exposed to every link in the chain
ViewingsOne survey visit, no repeat viewingsMultiple viewings until an offer is accepted
Certainty of completion dateConfirmed in writing after surveyNot fixed until exchange, and can slip
Risk of sale falling throughLow, no mortgage involvedA meaningful proportion of agreed sales collapse before completion

Worked example: £250,000 house, cash buyer vs estate agent

This is an illustrative example only, using round numbers to show the shape of the decision. Your own figures will depend on your property, local market, and how long a sale takes.

Illustrative example on a £250,000 independently assessed market value
Illustrative example on a £250,000 independently assessed market value
Cash buyer routeEstate agent route
Market value£250,000£250,000
Offer / sale price achieved£200,000 (80% of value)£245,000 (98% of asking, if achieved)
Agent fees (illustrative 1.5%)£0-£3,675
Legal fees£0 (paid by buyer)-£1,200 (illustrative)
Holding costs over the sale period (mortgage, insurance, bills, illustrative 5 months at £900/month)£0 (7 to 28 days)-£4,500
Illustrative net position£200,000£235,625, only if the sale completes without falling through

The gap narrows once real costs and time are counted, but an estate agent sale that completes cleanly and quickly will usually still net more. The cash route removes the holding costs and the risk of the sale collapsing, at the cost of a lower headline price.

When is the estate agent route the better choice?

Choose an agent if your property is in good, mortgageable condition, you are not working to a deadline, and you can absorb a sale taking several months or falling through and having to start again. If maximising price is your main goal and time is not a constraint, the open market is generally the stronger route.

Choose a cash buyer if you need a guaranteed date, the property has issues that make it hard to mortgage, or the cost and stress of an uncertain multi-month sale outweighs the difference in price. Use our how we work out our offer page to see how a cash figure is calculated, and check any buyer using our verification checklist.

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Common questions

Is a cash buyer or an estate agent better for selling my house?
It depends on what you need. An estate agent sale usually achieves a higher price but takes 4 to 6 months and carries chain risk. A cash buyer sale is faster and certain, typically at 75 to 80% of market value, with no fees and no chain.
How much faster is a cash sale than an estate agent sale?
A cash sale with no chain can complete in as little as 7 days once survey and legal checks are done. An estate agent sale typically takes 4 to 6 months from listing to completion, longer if the buyer needs a mortgage or there is a chain.
Do estate agents charge more than cash buyers?
Yes, in most cases. Estate agents typically charge 1 to 2% commission plus your own legal fees. A genuine cash buyer does not charge a fee and pays your legal fees for you.
What percentage of agreed sales fall through?
Chain-based sales carry a meaningful risk of falling through before completion, most often due to a buyer's mortgage being declined, survey problems, or a break somewhere else in the chain. A cash sale with no mortgage and no chain removes that specific risk.
When should I choose an estate agent over a cash buyer?
Choose an agent if you are not under time pressure, your property is in good, mortgageable condition, and achieving the highest possible price matters more to you than certainty of date.

Sources

Want a real number on your house?

Tell us the postcode and we'll come back with a price we can complete on. No fee, no obligation, no agent visits.

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